Case studies · 12 projects

Big challenges. Bigger wins.

We provide boutique-sized marketing service to small businesses, nonprofits, and startups. We help local shops, nonprofits and changemakers show up and stand out by delivering results that increase their bottom line. Our case studies show how big challenges and small ideas resulted in bigger wins.

01The work

Small ideas, bigger wins.

Health + Beauty

Skincare Studio | Brand Identity + Digital Refresh + Client Growth

Challenge:

A high-end skincare expert with great results but inconsistent digital presence and unclear messaging.

Results:

+48% increase in new client inquiries
+32% increase in organic visibility
Stronger retention from repeat treatment cycles
Elevated brand consistency online

Mom+Pop delivered:

Brand identity refinement
Website/landing clarity
Google Business refresh
Aesthetic storytelling framework
Social templates + starter content
Email welcome sequence

Project details:

2-person team staffed
5-week project timeline

Project price:

$4,000

Building glow, one client at a time

Client: Skincare studio · photo is an illustrative scene, not the client’s own

Cosmetic Dental Group | Brand Modernization + SEO + Patient Acquisition

Challenge:

A respected practice with an outdated web presence, inconsistent branding, and low cosmetic inquiries.

Results:

+60% increase in cosmetic consultation requests
+42% increase in organic traffic
+29% increase in treatment acceptance rate
18+ new Invisalign/whitening patients

Mom+Pop delivered:

Brand identity refresh
Website rebuild (UX + CRO optimized)
Local SEO + Google Business overhaul
Cosmetic service landing pages
Before/after framework + photo standards
90-day content calendar

Project details:

3-person team staffed
10-week project timeline

Project price:

$12,500

Creating smiles, one client at a time

Client: Cosmetic dental group · photo is an illustrative scene, not the client’s own

Boutique Fitness Studio | Brand Identity + Local Awareness + Email Growth

Challenge:

Glow Fitness was a new boutique fitness studio competing with established studios in Portland’s Pearl District. Their goal: build awareness, attract their first 200 members and grow a local email list—without spending big on ads.

Results:

+72% increase in organic search within 3 months
2,000+ new local followers from zero paid ads
840 email signups in 4 months
First 200 members reached by month 5

Mom+Pop delivered:

Refreshed brand identity
Optimized Google Business profile + local SEO setup
Launched a “Glow Season” micro-campaign
Meal education program supported by Instagram Reels
Monthly email newsletter

Project details:

2-person team staffed
5-week project timeline

Project price:

$4,400

Building glow, one client at a time

Client: Glow Fitness · photo is an illustrative scene, not the client’s own

Coffee + Food

Coffee Shop | Storytelling + Menu Visibility + Foot Traffic Growth

Challenge:

Beloved locally, but inconsistent online presence and unclear seasonal menu.

Results:

+38% increase in foot traffic
+52% increase in map-search visibility
Stronger weekend surge
Higher seasonal drink adoption

Mom+Pop delivered:

Brand + message clarity
Seasonal drink campaigns
Vibe-forward photo library
Google Business overhaul
Social calendar + templates

Project details:

2-person team staffed
5-week project timeline

Project price:

$4,100

Energizing foot traffic

Client: Neighborhood coffee shop · photo is an illustrative scene, not the client’s own

Coffee Shop | Social Content + Social Templates + Team Training

Challenge:

Rise & Grind Coffee had a thriving in-store community, but their social media presence lagged behind. Content was inconsistent, leaving them invisible to new customers online.

Results:

72% boost in engagement across platforms
22% sales lift tied to social buzz
Team fully trained to manage and sustain content in-house

Mom+Pop delivered:

36 social posts + 12 reels ready to publish
Reusable social media content templates
Weekly staff training sessions for confident in-house posting

Project details:

3-person team staffed
3-month project timeline
Weekly team training

Project price:

$13,000

Coffee + content = 22% sales lift

Client: Rise & Grind Coffee · photo is an illustrative scene, not the client’s own

Retail

Flower Shop | Launch Event + Flyers + POP + SEO

Challenge:

When Bloom & Vine moved to a new neighborhood, the challenge was clear: bring in weekday traffic and sales while keeping their loyal customers engaged.

Results:

Weekday orders up 40% YoY
Google reviews doubled
Walk-in visits up 30% in the first month

Mom+Pop delivered:

Designed in-store displays and signage
Optimized local search presence
Built a launch-ready Instagram ad kit
Hosted a launch party in collaboration with a local café

Project details:

2-person team staffed
3-week project timeline

Project price:

$3,800

Relocation done right: traffic up 30% in 1 month

Client: Bloom and Vine · photo is an illustrative scene, not the client’s own

Flower Shop | Brand Identity + Social Content + Ads + SEO

Challenge:

Sellwood Flower Co. needed a brand refresh and stronger digital presence. With little search visibility, they weren’t showing up for couples and event planners looking for florists during peak wedding season.

Results:

Organic traffic grew 65%
Climbed into Google’s Top 3
Online inquiries lifted 40%
Record-breaking wedding season bookings

Mom+Pop delivered:

Designed refreshed logo system + brand usage guide
Produced 1 month of social content + 5 reusable templates
Created 3 print ad templates for local publications
Optimized SEO + set up Google Business Profile

Project details:

3-person team staffed
30-day project timeline
3 months of SEO optimization

Project price:

$5,200

65% more traffic, record bookings secured

Client: Sellwood Flower Co. · photo is an illustrative scene, not the client’s own

Office Products | Brand Development + Website + Email Marketing + Staff Training

Challenge:

OPNW knew their dated identity and website were holding them back. To compete as a national supplier, they needed a refreshed brand, a modern e-commerce site, and the tools to drive ongoing sales growth.

Results:

+54% web traffic in 90 days
+31% e-commerce sales
Bounce rate down 28%
18% more returning visitors
Email list doubled in first month

Mom+Pop delivered:

Research + positioning
Brand development + identity
New e-commerce website
Email drip campaign
Staff training

Project details:

5-person team staffed
3-month project timeline
1-month staff training

Project price:

$48,000

54% more traffic, 31% more sales, one stronger brand

Client: OPNW (Office Products Nationwide) · photo is an illustrative scene, not the client’s own

Automotive

Mobile Detailing | Branding + Website + SEO + Ads

Challenge:

A new mobile detailing business, Squeegee Detail, was starting from scratch—no brand, no website, no search visibility, and no plan to reach customers.

Results:

Over 50 bookings in the first 60 days
A 5-star Google rating by Week 4
$12,500 ROI from a $2,400 investment

Mom+Pop delivered:

Built a professional brand identity
Designed a one-page website with booking capabilities
Optimized for local search visibility
Created a launch-ready Instagram advertising kit

Project details:

2-person team staffed
3-week project timeline

Project price:

$2,400

Brand new business, fully booked in 2 months

Client: Squeegee Detail · photo is an illustrative scene, not the client’s own

Financial

Credit Union | Advertising + Production + Media

Challenge:

A Community Credit Union launched a new small-business banking program. They needed breakthrough creative with a community-first voice.

Results:

38% awareness lift across target market
27% YoY growth in new account sign-ups
500K+ impressions via radio
3.2x ROI within the first year

Mom+Pop delivered:

3 print ads in multiple formats
2 x :30s + 1 x :15 radio spots
Media planning + buying
Campaign analytics + optimization

Project details:

4-person team staffed
1.5-months project timeline
2-months of optimization

Project price:

$18,000 Creative Development
$12,000 Production (client-funded)
$40,000 Media (client-funded)

Creative that converts: 27% lift in new accounts

Client: OCCU · photo is an illustrative scene, not the client’s own

Non-Profit

Non-Profit | Gala Event + Email Campaign + Social Content + Advertising

Challenge:

Serendipity Center needed to bring back its in-person fundraising gala after a two-year Covid pause. The goal: double donations and donor turnout compared to their previous virtual event.

Results:

$220K raised for Serendipity Center
2x prior year’s donations
Record-setting gala attendance

Mom+Pop delivered:

Produced a moving event video to spotlight the mission
Built a segmented donor email campaign
Designed social media assets for promotion
Deployed targeted digital ads for fundraising

Project details:

4-person team staffed
3-month project timeline

Project price:

$8,800

2x the giving, record attendance achieved

Client: Serendipity Center · photo is an illustrative scene, not the client’s own

Startups

Start Up | Brand Build + Landing Page + Thought Leadership

Challenge:

A health-tech startup, needed to look investor-ready—fast. With no website, no clear brand identity, and no professional pitch deck, they risked missing their upcoming seed round.

Results:

Seed round closed in 30 days
Investor feedback credited brand clarity + leadership messaging as decisive factors

Mom+Pop delivered:

Brand identity system designed for investor confidence
Investor-ready landing page
Thought leadership positioning + key messaging
CEO presentation deck polished for fundraising

Project details:

2-person team staffed
2-month project timeline

Project price:

$14,800

From brand building to $2M seed round

Client: Science Exchange · photo is an illustrative scene, not the client’s own